Through the “Taiwan Smart Machinery Promotion Program”, TAITRA established the first ever Taiwan all-in-one platform at EMO, incorporating with industry associations such as TAMI, TMBA, TACEA, and launched a series of press conference, solution seminars, Taiwan Night gala dinner, and quick presentations sessions like Elevator Pitch and Solution Flash. The platform received highly positive feedback from onsite visitors, offering them a Taiwan sourcing and information sharing platform, as well as allowing 144 Taiwan exhibitors with a stage to present their smart tech and machinery developments. As the results, the platform had hosted nearly 800 visitors in its 6 days show period, including from 58 media and 141 buyers from around 20 countries, and served as an one-stop explore platform to help trigger more business exchange for all Taiwan exhibitors at EMO.
Taiwan Employ Reverse Strategy to Attract New Global Buyers.
Amidst the global economic challenges, major machine tool manufacturers had scaled down their exhibition presence at EMO 2023. However, Mr. Tim Chang, General Manager of Kao Ming, described their unconventional approach. They not only displayed the latest machinery but also expanded their booth space. Leveraging the Ministry of Economic Affairs’ “Taiwan Overseas Smart Machinery Promotion Project” for promotion, this strategy drew interest from new customers. Within the first three days, they had received orders from Germany, India, and Italy.
Hiwin Chairman, Chuo Wen-Hen, emphasized their focus on energy efficiency and productivity. Previously, semiconductor’s nano-probe production would require over 10 hours in machining; now, it’s done in just 20 minutes. Government’s support and expansion efforts at EMO also boosted their exposure and networking opportunities.
Fair-Friend Group’s CEO, Mr. Miro Lin also highlighted on their solutions for high-end industries and their successful entry into European and American markets. Their participation in this year’s EMO exhibition, driven by the overseas smart machinery promotion plan, also facilitated more connections with potential buyers, aiding their global expansion.
Leon Huang, the business director of the leading broaching brand-AXISCO, also elaborated on their joined presentation of a aircraft engine bearing cages component at Taiwan Smart Machinery’s booth, which drew high interest from the visitors, resulting in immediate machinery sales and market expansion in Spain, Turkey, and the Netherlands.
Taiwan's Smart Manufacturing: Combining Energy Efficiency and Innovation to Impress the World.
